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Integrating
qualitative & quantitative tools to dig deep. VEM has developed a unique research methodology combining qualitative insights with quantitative analysis to find solutions for complex stakeholder communication issues. Most companies now recognize they need objective research and feedback to successfully identify, prioritize and act on perceptions which influence their reputation and market valuation Quantitative research and omnibus indexes are useful benchmarking tools but retrospective and shallow on their own. Expertly conducted qualitative research (focus groups and in-depth, face-to-face interviews) is the technique that uncovers deep insights into stakeholder views and pin-points emotional and rational drivers. The unique VEM methodology uses a combination of qualitative and quantitative approaches, combining deep insights with numerical veracity. The methodology isolates and aggregates the key drivers for changing perception of the company. This intelligence will help you monitor, manage and pre-empt expectations and perceptions. "Understanding the non-financial drivers of an organisation is the key to developing new strategies and ways of communicating them. Sentiments and issues are seen as intangibles, but our methodology produces measurable results.” Mary
Beth Bauer
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