VEM's team reflects the scope of its work, with specialists in investor relations, stockbroking, perception research, share registry, strategic and financial communications, organisational change and training, management strategy, and corporate governance and disclosure.

All work is conducted by senior consultants skilled in the client’s critical issues and capable of providing confidential, executive advice. A VEM consultant is an expert in their field; drawing on years of experience in corporate, government and consulting environments.

For recruitment opportunities, please see Careers

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Mary Beth Bauer - Founder & CEO

Mary Beth Bauer is a trusted and respected advisor to many of Australia’s top companies, building on more than 20 years experience in investor relations, chartered accounting and corporate finance.

She began her career in chartered accounting in the US and Australia, before becoming Investor Relations Manager at Mayne Nickless Ltd (1988-91) and Coles Myer Ltd (1992-95). She is currently Chairman of Talent2 International Ltd.

In 1997 Mary Beth developed the unique VEM Perception Study methodology, and has since deployed the methodology across a range of products and services to assist a diverse range of corporate clients in identifying a profitable way forward. Strategic financial communications, financial planning and investor relations are her fields of specialty, and she has applied these skills to critical projects for a range of companies and institutions.

She has a Business Economics degree from University of California, is an Australian Chartered Accountant and a USA Certified Public Accountant.

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David Perry

David Perry has worked in the financial and investment markets for more than 25 years, with a focus on applied analytical research. He has an extensive understanding of the investment markets, including economics, equities, fixed interest and derivatives, having held senior positions in each of these areas of market activity.

Before joining VEM he was for 10 years, a (founding) director and head of research for the stockbroking/investment group, Austock. In this position he was responsible for company analysis, economic analysis and investment strategy.

Prior to this David was Associate Director of the stockbroking/investment group, ANZ McCaughan, where he was Head of Capital Markets and Futures Research. David is a frequent lecturer on aspects of the investment markets. He consults to corporations and public sector organisations on project analysis and valuation, investor and media relations strategy, independent expert advice, training and corporate advice. David holds a B.Comm (Hons) and a Master of Arts Degree (Eco) from the University of Melbourne. He is a Fellow of the Financial Services Institute of Australia, a member of the Australian Institute of Company Directors, and a member of the Australasian Investor Relations Association.

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Michael Collins

Michael has more than 20 years corporate and financial sector experience, with a core expertise in providing strategic communications advice and execution to organisations operating within the financial services sector. Michael has founded and led two strategic communications consultancies: Grey Financial Communications (1994), sold to Grey Worldwide in 1999, and Wall & Madison (1999). His financial services experience includes working in the financial markets as an analyst, banker and treasury dealer.

His most recent experience includes leading the Corporate and Finance practice of a multinational public relations agency. Prior to this, he headed the stakeholder communication function for Westpac Banking’s technology and operations division. During his tenure at Westpac he was responsible to the Bank’s group executive for all issues management relating to the bank’s extensive back-office and technology operations change program including outsourcing, offshoring, downsizing, business process and IT system re-engineering. In addition to this he was responsible for all issues management related to fraud and money laundering, electronic crime and physical security.

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Jenni Donaldson

Jenni Donaldson has over 18 years experience in chartered accounting, tax and financial services advice. A former company director, with extensive experience in M&A, Jenni brings valuable skills in business analysis and the development and management of financial systems and processes.

Jenni is an Australian Chartered Accountant and has a B.Comm from the University of Melbourne.

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Tina Campbell - Melbourne Associate

Tina has an extensive and diverse background in communications and international trade. As co-founder of communications company Tribal in 1984, Tina spent 20 years working with many of Australia’s major companies on their internal and external communication.

In 1995 Tina was appointed Managing Director of Tribal, and steered the company through significant growth and diversification. Tribal was acquired by Sausage Software/SMS Management and Technology in 2000 and Tina joined the SMS M&T executive team.

In 2002 Tina was appointed General Manager of True Grid Flooring and worked with the management team to establish importing and exporting opportunities with Malaysia, China and North America.

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Larry Cromwell - Melbourne Associate

Larry is a strategy and communications specialist with 20 years experience in strategic research and advice to corporations and governments. Larry has held the positions of Head of Information Flow Studies at TRL – the Telstra Research Laboratories, Director of the internal communication review for the ATO, and Project Director for the development of the Health Communication Network.

Educated in the US and Australia, Larry has a PhD in the Anthropology of Communications from the ANU. He is the originator of Receiver-based Communications, an advanced methodology for targeting strategic communications, and is the author of Making Messages Work.