· Retail shareholder/investor perception study: measures the views, drivers and understandings of the demographic profile of a company’s retail shareholder base or retail unitholders.

· Multi (external and/or internal) stakeholder study: a study across a number of internal and external stakeholders and a number of areas in which the views of each stakeholder group are separately reported, measured and aggregated.

· Analyst (buy and sell-side) perception study: targeting the views of analysts and sometimes financial media. Also referred to as an Institutional Perception Study (see additional comment below).

· Reputation index study: typically an internal study that reports and measures perceptions of key stakeholder across various areas, and aggregates these into a proprietary reputation index which then can be tracked and potentially included as a KPI. Also referred to as a Reputation Study.

· Internal stakeholder (board and management) perception study: high-level study focused on issues of strategy, management, culture and so on.

· Acquisition (HR due-diligence) study: the majority of acquisitions do not succeed for cultural (HR) and other reasons. This study interviews key management and directors of the company being acquired to ascertain (independently) the key attributes (culture, talent, systems etc) and the key steps to maximising the probability of success.

Single stakeholder studies